Now
What I'm up to right now
Last updated: April 2026
Building
I'm currently focused on building and growing three products:
- Sorca — An AI-powered e-commerce analytics platform that helps brands understand their data, optimise performance, and make smarter decisions. Think of it as your AI analyst that never sleeps.
- Synthia — AI agent platform for automating business workflows. From customer support to internal ops, Synthia handles the repetitive work so teams can focus on what matters.
- Noor Daily — A beautifully designed Islamic lifestyle app offering daily reminders, prayer times, Quran reading, and spiritual guidance powered by AI.
- Try Ustaad — A screen-aware voice AI for Mac that guides you through any software or acts as an expert exam coach for GCSE, A-Level, IB, SAT & more.
Learning
Diving deeper into AI agent architectures, multi-modal models, and how to build reliable autonomous systems that work in production — not just demos. Also exploring the intersection of behavioural psychology and product design.
Reading
Currently reading about systems thinking, founder psychology, and how the best companies scale from zero to one. Always have a mix of technical papers and business strategy on rotation.
Location
Based in the UK. Working remotely, building globally.
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